Do you have an effective website marketing strategy? Are you monitoring your marketing activities and reviewing the results on a regular basis?
Marketing strategies that deliver amazing results in one niche may not work in another market; hence the importance of continuous testing. One of the tools that changes the way marketers look at web analytics is Crazy Egg. If you want to see and more importantly understand how visitors engage with your website you should definitely give the heat map and scroll map reports a look.
Marketing Legend Dan Kennedy about the Essential Truths of Online Marketing
Website Marketing Strategy Insights
Why do you need a top-quality and professional looking website?
Here’s what Business 2 Community had to say recently:
Web pages are a critical tool in your online marketing strategy armamentarium. When it comes to your web page content, you are essentially targeting three different groups of people.
- Your online visitors: First and foremost, it is important to understand that without people, your business doesn’t have a chance of succeeding. People must be your first consideration.
- Your business: The ultimate reason that you are doing all that you are doing with your business is to eventually sell your products and/or services and to become a raging success. As important as it is not to give anyone online the “hard sell,” it is important to keep sight of your goal and to work your online marketing so that you eventually achieve what you have set out to do.
- Pleasing the search engines: It is common knowledge that the search engines need to pick up what you are offering online and your goal is that they rank you and your business at the top of the page.
Of course, as critical as it is for you to fulfill all three, it isn’t always the easiest thing to accomplish. That is why the tool that was discussed earlier, top-quality web pages, must have a brilliant strategy and your knowledge and expertise. It is important for you to choose the content that you want to go on your web pages very carefully. Strategy is everything in this case. Your content not only must be well written but it must be journalistic quality and your attention to detail must be impeccable, you must have a sharp focus on your target audience and you must have spot on marketing.
Keep you business goal in mind and make sure you master the fundamentals in both online and offline marketing. Monitor your outcomes and amend your marketing strategy as you go.
What was your biggest take-away? How are you going to improve your current website marketing strategy?