According to a latest study from GetResponse marketers that include social sharing buttons into their email marketing campaigns are experiencing CTRs up to 158%.
Do you include LinkedIn, Facebook, Twitter buttons into your emails? Do you enable your subscribers to share your newsletter or any other digital information you are sending out to them?
Here are a few numbers that will most certainly convince you why it’s a wise thing to do so…
AVERAGE EMAIL CTR FOR MESSAGES SHARED IN SOCIAL NETWORKS:
- LinkedIn: 7,9%
- Facebook: 6,2%
- Twitter: 6,2%
- Google+: 5,3%
- Pinterest: 5,0%
The major finding of the GetResponse analysis is that the number of users who include social sharing buttons in their emails increased from 18.3% to 29.4%. Compared to last year’s results, that’s an increase of 61%.
The fact that email marketing campaigns are becoming increasingly important to companies concerned about the topic of ‘sustainability’ is quite obvious.
Here’s what Marketing Week had to say recently…
Recent research by Experian Marketing Services found email volumes increased 5.4 per cent year on year in 2012 driven by double digit increases in email volume by brands in the travel, consumer goods and publishing industries.
Not only are they using it more, there is also evidence companies are getting more from email than ever before. Separate research by Marketing Week’s sister title econsultancy found that of the 1,300 marketers it polled earlier this year, 66 per cent rated return on investment as “good” or “excellent”
Despite the healthy report card the same research found there is residual frustration marketers are missing several tricks. Concerns centered on an inability to exploit the opportunities mobile offers email marketers and a failure to fully optimise.
Furthermore, make sure you checkout the following video to find out how you can benefit from building a list and growing a community of loyal prospects and customers.
Do you currently get the most out of your email marketing campaigns? What would you improve?