How to Increase Your Online Influence with Google+
Google+ is a platform that was rolled out by Google to connect the social lives of its enthusiasts. It has been proven that these days, many connections among people happen on the web. Google, at the time of its launch referred to it as a project, but not a product as many people would expect. This could be because they wanted to avoid it competing with other social networking products that have been in the market for longer. Its effect is to make sure that every Google product available for use is made social.
Google+ can be leveraged in a way that would improve your level of influence on the web.
A good social marketing strategy should include this platform since failure to do so will potentially leave a big hole in gaining influence fast. Branding yourself is one of the best ways you can use to build and keep up relationships. You will be able to win more recommendations, and build trust within your Google+ circles if you invest time in working this online strategy.
Google+ is rich in excellent features that can provide a high quality social networking experience, if used. Some of the features available are real-time stream; circles to help organize your followers; Hangouts that offer excellent video chat and the Sandbar, notifying you about new updates to your Google+ feed. Others are photo uploads, Sharing, Your Profile and Tagging. Privacy and data liberation are also some of the top rate features which you will find.
Develop your brand on the web. Google uses the social media in assessing the quality of a website. Social media provides the best marketing secrets for people who are serious about developing their personal brand. Google+ makes it easier for you to succeed in your web-based marketing tasks.
If you link your Google+ profile to the website’s blog you will, discover your profile picture being displayed when your articles appear when a search is done. There are many ways which Google+ can influence your rankings. It has been proven they have huge influence on search results that are personalized. This helps in making sure that rankings have a connection to your inner circle appears higher when a search is done.This improves the opportunities which a person could have since they’ll be rewarded for their authority on the web.
More people are getting to understand the reputation which a website has is not based on links alone. Those who engage in a lot of social media activity are better positioned to gain a better online reputation – this is because content shared by social media is an indication of its popularity. This could mean that people who ignore social media and other related technologies from their online marketing strategy will not achieve any benefit. With Google+, someone can get to the top of the rankings quickly with good content.
The promise which Google+ offers in search engine results is immense. It is being used amongst people who want to get their content properly optimized and indexed quickly by the search engine spiders. It is able to enhance the relationship between social and search by adding a layer of personalization. This will influence the search engine results directly and increase the chances of your content being clicked on.
[Article Source: Published first on Ezine Articles by Krisz Rokk]
Is Google+ part of your online marketing strategy? How do you use Google+ and what were your results so far? Looking forward to your comments below.