Dale Carnegie’s book “How to Win Friends And Influence People” and Robert Cialdini’s bestseller “Influence: The Psychology of Persuasion” made the term influencer marketing more popular. The concept isn’t new though. It has been around for thousands of years.
In ancient Babylon, those
Influence marketing is an art and science. The art is the crafting and creation of content that adds value to people’s lives, personally or for their business. The science is the tactics and tools of building tribes and followers on the big social networks.
Influencer Marketing Insights
How can you find the key influencer in your niche and more importantly, how can you reach out to them?
First of all, keep in mind, that everybody is approachable — whether influencer or not. Next, you need to find the pain points and challenges of the key influencer you picked. Does your influencer friend need more customers from Europe for example, or does he wants to increase wallet share? What is it that keeps him awake at night?
Get to know and understand your key influencer. Ask yourself the following questions:
- How can I add value to his business?
- How can I help him achieve his goals and objectives?
- How can I use my knowledge and expertise to help him influence even more people and communities?
Remember, the more you help your influencers, the farther you’ll be able to take your own business. It’s kind of thinking and acting like the 1% do. Instead of focusing solely on yourself, help as many well-respected individuals in your industry as you can.
Are you ready to make a positive long-lasting impact on your business? Cultivate a tribe of influencers and treat them accordingly.
How do you use influencer marketing in your business?