Do you keep your marketing channels in individual silos? Have you considered leveraging your marketing efforts with a more integrated approach?
Successful marketing requires different channels to work in tandem. If you want to achieve better results make sure you integrate your marketing channels effectively to promote your products and services. Leverage your resources — don’t keep your marketing in separate, individual silos!
If you’re involved in Internet marketing you will most likely use SEO, PPC, blogging, email marketing, video and social media marketing – just to name a few – to promote an offer. How can you integrate these marketing channels and leverage your business?
Managing Integrated Marketing Channels
Here are 3 ways to boost your results with an integrated approach:
1. SEO, Blogging and Social Media
Customers love fresh and original content; and so does Google! But blogging randomly without a proven SEO strategy isn’t enough. Your SEO and blogging strategy have to be well-aligned. If you want to rank on page 1 for a specific keyword make sure your blogging strategy supports just that. Create content using this specific keyword – optimize the title of the blog and the entire content based upon this keyword.
Once you have written your blog post and published it on your page, it’s time to share it with your audience on social media. Include social sharing icons next to your blog so that readers can like and share your content with their friends and followers on social networks. You can also automate this process – there are a number of tools on the market that provide features to automatically publish your latest blog posts to your social media accounts. In addition, you can link your social accounts and post from one account to several others at the same time. For example, I like to post my blog on LinkedIn and tick the Twitter icon at the bottom right corner thus tweeting the message to all my friends and followers on Twitter at the same time.
2. Email Marketing and Social Media
Email remains one of the most powerful online marketing tools. Your database is one of your biggest assets, therefore building and nourishing your subscribers is essential.
How can you leverage these marketing channels and reach a broader audience? You do this simply by adding social elements to your emails and newsletters. Most email services allow you to include social media sharing buttons. For example, I use GetResponse and since the beginning of last year, I have to opportunity to integrate several social sharing buttons in every newsletter I send out to my fans and prospects.
3. PPC, Email, Forums, Social Media and Blogging
Let’s say you have created a new video course and now you’re ready to promote it. Your landing page is set and you decided to sent traffic to it via a pay-per-click (PPC) campaign. This is all very good and helpful so far, but how about leveraging all your efforts and promoting your new course to the entire email list. In addition to that, you can write a blog post and insert a short video excerpt from the course. Make sure you include a call-to-action with a hyperlink to your sales page for all those who are eager to buy the course.
Support your efforts by posting the link to your video course sales page on Twitter, Facebook, Google+, LinkedIn, StumbleUpon and every other social platform you’re engaged into.
If you’re active on forums, I encourage you to update your profile and signature by including an image of your latest DVD (video course) and pasting the link that sends people straight to your sales page.
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The most effective way to get your message out is through an integrated marketing approach. Just think of the results you achieve by effectively using your preferred distribution channels. You have already put in a lot of effort and have created valuable products and services – it would be a pity to not share your gifts and talents with the world. Remember, what you need, needs you.
Use analytics to regularly track and measure the performance of your campaigns and marketing channels. Adjust as you go. Keep what is working and discard the rest. Don’t let silos stand in your way!
What’s your favorite mix of marketing channels — and why do you prefer this particular mix over another? I’d love to hear your thoughts on this topic.