“Your aim should be to set up marketing systems so that people constantly want to do business with you. Think of marketing as getting a horse to water. The job of sales is then to persuade the horse to drink the water.” – Mac Attram
What are some of the biggest mistakes small business owners make? Does a small business in the US face different challenges than a small business in Europe or Asia? Is there a common theme aka pattern worldwide?
These are some of the topics Krisz Rokk and multi-award winning speaker and investor Mac Attram talk about in this podcast interview.
Mac Attram is an international speaker, investor, mentor, incubator, educator and author. He is best known for helping entrepreneurs and small business owners grow their businesses rapidly and for performing business turnarounds.
In 2013, Mac was named “Executive Coach of the Year” in the UK at the annual APCTC Awards, and in 2015 was a “Business Mentor of the Year” and “Trainer of the Year” finalist.
Mac has shared the stage with some of the world’s premier thought leaders and speakers, including Robert Kiyosaki, T. Harv Eker, Blair Singer, Bill Walsh, Keith Cunningham and Les Brown.
In the Interview:
04:51 – My life had changed dramatically from that point of decision
05:26 – Things can go wrong
07:45 – There are 43 reasons why businesses fail
09:40 – Systems and processes in your business… Do they work or do they not work?
11:11 – Some business owners make excuses when the government changes rules and taxes
13:33 – Managing your cash flow
14:30 – Do business owners in the US, Europe and Asia have the same problems or do they face completely different challenges?
19:00 – There are 5 key areas that you must look at
24:30 – A theme to the 43 reasons…
26:27 – Which side of the coin would you like to be on?
Key Takeaways for Small Business Owners
- If the processes are not documented, where people can find exactly what to do, your business will not survive.
- As the business owner, your personal behavior will determine the success or the failure of that business.
- Business development doesn’t come before personal development.
- If your business becomes successful, you created it. If your business fails, you created it. Now, which side of the coin would you like to be on?
People and Resources Mentioned
- Face It & Fix It: How to Avoid Disaster and Turn Around Your Small Business – Available on Amazon
Where to Connect with Mac Attram
You can reach Mac at MindSpaceBusiness.com.
Furthermore, you can book a FREE 30 Minute Business Success Session (value of $497) at FaceItAndFixItBook.com.
Where to listen and download
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