Why should you bother creating a LinkedIn marketing plan in the first place?
Worldwide, two people join LinkedIn every second. What happens after they have joined LinkedIn? Do these people sit down to create their own profile? Do they enter a payed membership? How are users leveraging the power of this professional social media network?
Your Marketing Plan – What’s the value of LinkedIn?
First of all, LinkedIn is the world’s largest professional network helping people share business opportunities and ideas everyday. Most people join LinkedIn to manage their career, but there’s are a lot more to this network than having a business profile in place.
You can easily join a LinkedIn group where professionals and like-minded people post questions, discuss issues and find solutions to industry relevant problems.
Furthermore, LinkedIn lets you connect your account to Twitter and share tweets with your professional network both ways – from LinkedIn to Twitter and vice versa.
Use the mobile app to stay current with your network and keep in touch with the people who matter most to your career wherever you are.
LinkedIn facts ready to tweet
What’s the behavior of a LinkedIn user and how can we use these insights to improve our marketing plan?
I have pulled some numbers out of the Infographic below for those who are on their way to a meeting or need to rush somewhere else…
- 84.4% use the free LinkedIn account.
- 21.7% have 500-999 first level connections on LinkedIn (largest group).
- 35.5% are in 1-9 groups.
- 52.2% of users use LinkedIn 0-2 hours per week.
What are the Top 3 Favorite Features of LinkedIn?
- Who’s viewed your profile – 70.6%
- People you may know – 65.2%
- Groups – 60.6%
LinkedIn statistics infographic
This infographic is courtesy of Power Formula and researched by Wayne Breitbarth.
Here’s why you can’t afford to ignore LinkedIn – Quick video
Let’s have a look at this short video about the increasing power and authority of LinkedIn…
How do you use LinkedIn?
Do you have a special marketing plan for using LinkedIn or is the overall strategy part of your social media plan? Look forward to your insights in the comments below.