Thursday 3 PM is the best time to send emails right? And if you use the wrong keywords in the subject line your email will end up in the spam folder. Correct? These are two of the most common email marketing myths. And there are a heck of a lot more swimming around out there.
What’s the first thing you learn when you start your journey as an online marketer? Most probably it will be to build your list. Once you started the process of email gathering you’ll have to figure out a way to nourish your list.
Obviously, you’ll want to know how to optimize your emails in order to get a high ROI. Therefore you’ll need some basic information as to how to setup your email marketing strategy, when to send emails, how many characters to use in your subject line etc. If you search the web, you’ll find a ton of conflicting information and opinions especially when it comes to — the best time to send emails.
Email Marketing Facts vs. Beliefs
Say you gathered some information about email marketing and now you’re wondering which of these concepts you should believe and which ones to dismiss.
Before you make any changes to your current email marketing campaign, take a look at the infographic below. The company Alchemy Worx debunks seven of the most common email marketing myths.
7 Most Common Falsehoods – Short Recap
1. Consumers are drowning in email from trusted brands.
2. The best time to send emails is 3PM on Thursday.
3. You should stop sending to “inactive” users after 6 months.
4. Consumers are trigger happy with the spam button.
5. If brands send more email consumers simply ignore more.
6. Short email subject lines give better results.
7. Email ends up in the spam folder because of subject lines.
There are certainly more myths that pervade the industry and need some serious rethinking.
What are the most common email marketing myths you have heard of?