What do you want your marketplace to think about you and your small business? What positioning and marketing techniques are you using? If you want to stand out from the crowd and grow your business, you need to determine what your desired position is.
Before I get into today’s main topic about positioning your small business for maximum growth, I’d like to share with you a few powerful words I heard the other day from Nick Vujicic on YouTube.
Do you know Nick Vujicic? He is an inspiring Australian motivational speaker born with a rare disorder characterized by the absence of all four limbs.
“The definition of tough… means strong. To show your strength, you need to do something that’s difficult. Keep going… or give up. (…) You compare each other with how we look… and I wish I was smarter, I wish I was taller, I wish I was shorter, I wish I was more popular, I wish I did this, I wish I didn’t have that… I wish my life was different! (…)
Pain is pain! Broken-ness is broken-ness! Fear is the biggest disability of all… And will paralyze you more than you being in a wheelchair. (…) Circumstances, being born without arms and legs man… it’s all about choice. I have parents who are my heroes. They always say: You can either be angry for what you don’t have or be thankful for what you do have.” – Nick Vujicic
So, what is it that you have? What is your magic power? What’s your “X-Factor”? What do you stand for, and what do you stand against?
If you answer these questions you’re already way ahead of the game. It’s crucial to assess your strengths, talents and interests in order to know where you stand, and develop and implement an action plan thus being able to turn your beautiful your dreams into reality.
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Let’s see how Frank Kern, the world’s most successful Online Marketer uses language and vocabulary to tell it as it is, and position himself accordingly.
The Power of Positioning
Frank Kern: Keys to SUCCESS
Here are 3 questions to help you position your small business for success:
#1. What are the pain points of your ideal customer?
Target the right customers. Don’t waste your precious time on “could be customers if… “.
Ask your current customer base if your products and services are addressing their problems. Use their feedback to tweak your portfolio and become a solution for them. Do surveys, and engage your entire team into this customer-feedback process. The more you know about your clients and the more you understand their pain points, the better you can market to them.
#2. How do customers use your products / services?
The answer to this question is crucial for improving your positioning statement.
Watch how your clients use your products and services. Listen to their feedback and ask them what they like and dislike about your products. Also, have the guts to ask them what they would improve and how you & your company could help them accomplish their tasks better and faster.
Working with small business owners has always been very rewarding to me. Customers love to share their thoughts, opinions and ideas. Unlike corporations, small business owners can act a lot faster and thus improve their positioning to meet customer needs. Corporations are slow when it comes to gathering and implementing customer feedback.
#3. How to develop better solutions faster?
Speed of implementation has never been more important. But in order to implement something “worth” implementing, you first need to answer the previous two questions.
Based on your customers pain points along with their product using habits, brand selection and purchase habits, you can now create an easy-to-understand positioning statement that differentiates you — your products & services but also your overall small business – from everybody else in your marketplace.
Implement client feedback promptly to create a better experience and make sure you follow market trends and don’t fall into the trap many businesses fall into when they decide to follow “marketing hypes” as I like to call them.
Remember, speed alone will not make you successful. It is a key element but shouldn’t be seen exclusively as a tool to maximize growth.
What about you?
How do you build intrinsic value? How do you create and deploy positioning? What is your superhero identity? Looking forward to your insights and feedback in the comments below.