Having a set of proven promotional strategies that will help you increase brand awareness and position your business strategically, is of tremendous value. There are loads of ways to promote your company’s products and services. You can use one method, or combine several different methods thus fueling the marketing fire of your business.
Do you like fireworks? Do you use this concept in your business and marketing?
I like fireworks, and I definitely love the concept of having a proven ‘bouquet of fireworks‘ when it comes to marketing. Fireworks work best when you have your fundamentals in place. When you know that no matter what comes up, your business is on strong pillars, you can start experimenting with other marketing strategies you have been postponing or pushing aside for future projects.
Let’s have a look at the following push and pull promotional strategies that will help you get your products / services to your target audience.
Promotional strategies that work
1. Online video ads
Have you seen one of Pepsi Max’s video campaigns lately? I’ll share one of these ads with you in just a second. By the time I’m writing this blog post, the video had nearly 42 million views on YouTube!
These ads attract millions of viewers because Pepsi has learned to master two lessons:
- Focus on quality content and engagement, rather than your own brand message
- Allow consumers to select WHEN and HOW to view videos.
According to Nielsen and Sharethrough, user-initiated ads generate 82% brand lift among those who view the ads.
Let’s have some fun before we move to the next promotional strategies…
Pepsi MAX & Jeff Gordon – The Test Drive Campaign
Did you enjoy the video? You don’t need to work with highly paid pros to attract millions of viewers. Athletes are diamonds if you know how to use their talents.
To this day, I consider word-of-mouth to be the most effective marketing weapon one can have to get new customers and increase sales. If you deliver high-quality products and services that help your clients’ improve their business, relationships, health, or life in general, most of them will endorse you to family, friends and other prospective customers.
If you’re a start-up looking for effective promotional strategies that will help you generate more sales with less effort, make sure you include word-of-mouth marketing and deliver outstanding products / services.
3. Social Media
Facebook, Twitter, Google+ & Co. are great places to promote products and services. Of course you can use ads to drive traffic to your offer but there are ‘smoother’ ways — more appealing and familiar — to put your products out there.
For example, I use Twitter to promote my podcast show on iTunes. For those of you who have listened to my show know, that my call to action goes something like this “Hit me up on Twitter at @KriszRokk and send me your marketing questions”. It’s a fantastic way to connect and engage with people worldwide.
4. E-mail Marketing
Say you have given away a free report like the one we are offering to our newsletter subscribers, and now you have these hot leads in your marketing funnel.
Download Your FREE MARKETING REPORT: 7 Step Marketing Plan for Small Businesses
People who have already signed up for your product or even better, have already purchased a product, are more likely to purchase again from you. It’s a lot easier to sell to prospects and existing customers who are familiar with you and your business, than to attract new ones.
I like to use the term ‘Loyalty marketing’ when talking about incentives. How can you encourage current customers to refer new clients to you and your business?
Think of incentives as a way to turn your customer base into an excellent sales force. Discounts, cash rewards, free products and services are some of the incentives you can use to leverage your potential.
6. Press releases
Good old fashion press releases still matter if you know how to write and distribute them effectively.
If you write press releases to secure SEO ranking and generate backlinks you kind of miss the point of the whole thing. Press releases are a great vehicle to inform people about a product or a company, and raise brand awareness.
Organize speeches and presentations. Become a keynote speaker and ask organizers to speak at workshops and seminars that are relevant to your target audience and niche. Set up product displays to promote your ‘best of series’ when the customers arrive.
What about you?
What kind of promotional strategies do you use to increase the visibility of your brand and reach out to more customers? Do you use the methods I mentioned above? What other ways do you use to get your message out to the world? I’d love to hear your thoughts in the comments below.