Are small businesses ready to meet today’s customer’s expectations? Who is willing to change the approach and improve their marketing strategies?
In her roundup about marketing strategies for the future from The Entrepreneur, Barbara Findlay Schenck shares the foundation of a new paradigm in business. Barbara writes:
The old paradigm — where businesses produced, marketers talked, consumers listened and sales followed – has given way to an economy where customers co-create, marketing involves two-way interactions, and customized product offerings move into the marketplace via channels unheard of even a few years ago.
Now that we know and more importantly understand how important customer opinions are, why not focus on their feedback and be more responsive?
To succeed in the new economy requires adapting to change quickly and embracing clients’ likes and dislikes. One of the best marketing channels to be tuned into and track immediate feedback are the different social media platforms.
Use Twitter & Co. to conduct simple surveys and ask your community questions such as:
- What do you like about our business?
- What do you dislike about our marketing approach? What would you change? How would you improve it?
- Why did you choose our company over others?
- What is your biggest marketing challenge and how can we help you?
Customers need to know and feel that they are what counts in your business. Because let’s face it:
NO Customers => NO Sales => NO Business
Who determines the future of your business?
At this point I’d like to share with you a video about the four principles of marketing strategy from one of Brian Tracy’s marketing events. Watch this video to find out who determines your market share, how fast your company grows and how much money you make.
Marketing Strategies with Brian Tracy
You can’t plan a marketing strategy ignoring your competitors and you certainly can’t succeed without customers. So, why not use the interactive nature of Facebook, Twitter & Co. to maximize the benefits of such interactions with a meaningful communications strategy.
Here’s what The Washington Post had to say recently…
Though Facebook, Twitter and a host of social networking sites are hugely popular among young and old alike, businesspeople who market to other businesses once ignored social media to their detriment.
No more. Many are now experimenting with LinkedIn, blogs and Webcasts, but they often still miss a key point: Companies don’t join communities — people do — and if you sell to businesses, you should recognize your customers may already be part of a community that shares certain characteristics.
Are you resisting change, or are you open to trying new and unconventional marketing strategies?