We all know that the Internet, the rise of Facebook, Twitter and all those other social media platforms have changed the way we do business. The marketing landscape continues to shift and budgets aren’t exactly exploding – to say the least. With all this, it has become quite difficult for marketers to know how to best allocate their marketing resources.
To understand which tactics no longer work and which ones have staying power, the team at Software Advice has conducted an awesome survey among 200 business-to-business (B2B) marketing professionals.
What are the most effective marketing channels when it comes to generating high-quality leads? Which ones generate the highest quantity of leads? What content types and software systems fuel their demand generation programs? Which channels yield the lowest cost-per-lead?
Maximize Outcomes With Limited Marketing Resources
To shed light on these questions and share the key findings of their latest study, I invited Jay Ivey – a Market Research Associate at Software Advice, a firm that evaluates marketing software. Jay reports and conducts research on technologies, topics and trends in B2B marketing and sales, with an emphasis on the rapidly evolving world of CRM and marketing software.
“A lot of small businesses and mid-size businesses in particular, really rush the appropriation of technology. They will buy a license for one of these great up and coming marketing automation, or email marketing, or social media monitoring or marketing software….There are a lot of excellent options on the market, cloud based options, affordable options for these smaller to mid-size companies… and they will rush at options, but they will not necessarily document and plan out a clear strategy as to their goals: what they want to achieve, what they can achieve and how these technologies really fit into their industry and what works for their customers.”
– Jay Ivey [21:30]
In this episode we delve into the secrets of word-of-mouth marketing, face-to-face marketing, and in-house email marketing just to name a few. Furthermore, Jay reveals the biggest mistakes entrepreneurs, small business owners and marketers in general make when it comes to picking the right marketing channels.
Key Insights From The B2B Demand Generation Report 2014
Big ideas, small marketing budget? Even with limited marketing resources, you are still able to develop and implement advanced campaigns. For more inspiration, check out the slides below.
The following SlideShare presentation outlines the key findings of the annual IndustryView. Trade shows & events, referral/ advocate marketing and in-house email marketing are the top three marketing channels to generate the highest quality leads (more on slide 5).
Enjoy the slides!
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