Sales of desktop computers and laptops have collapsed by as much as 10% in 2013. Smartphones and tablets are dominating the market of online devices with nearly 60% market share. Can PC manufacturers reverse this trend? What does Apple’s and Microsoft’s sales plan look like for 2014?
Analysts say, that PC makers are planning a rebellion against Microsoft and its Windows operating system at next years Consumer Electronics Show (CES) in Las Vegas. What can we expect in early January?
It seems that several PC manufacturers have joined forces to unveil a new system that runs both Windows and Android OS simultaneously. According to Fox News and Tim Bajarin of Creative Strategies, the new devices will be called “PC Plus”.
“A PC Plus machine will run Windows 8.1 but will also run Android apps as well,” Bajarin wrote recently for Time. “They are doing this through software emulation. I’m not sure what kind of performance you can expect, but this is their way to try and bring more touch-based apps to the Windows ecosystem.”
More about the PC Plus as well as Apple’s ‘big plans’ right after this short preview of some of the tech we could see at the CES early next month.
Sales Plan 2014
What to expect from tech giants at this years Consumer Electronics Show
Windows tablets and operating systems
Here’s what Loren Loverde, Vice President Worldwide Quartely PC Trackers had to say about the market size:
“The Windows-based tablet market… is expected to grow to 39.3 million units in 2017 from less than 7.5 million in 2013 and less than 1 million in 2011. However, relative to a PC market size of roughly 300 million units, these Windows tablets would add just a couple percent a year relative to PC growth.”
Consumers complained about the interface that managed to successfully ignore the hundreds of millions of PC users. Traditional desktop and laptop sales collapsed and could not be compensated by sales of tablets running on Windows 8. Guess their sales plan for 2013 didn’t work out.
In the meantime Microsoft plans another update to Windows 8. The new Windows 8.2 wants to make desktop fans happy again by bringing back the “Start menu” – a feature that was dearly missed by the core Windows community.
Manufacturers of PC Plus devices on the other hand aren’t willing to wait for new Windows updates anymore. They focus their efforts on alternatives. According to Fox News…
“[PC Plus] could get millions of consumers more comfortable with Android on PCs. Just imagine for a second what happens when Android gets an improved large-screen experience.
This should scare the heck out of Microsoft” – Patrick Moorhead, principal analyst at Moor Insights & Strategy
Apple has ‘big plans’ for 2014
Apple CEO Tim Cook informed his employees yesterday (in the leaked memo) that he has some ‘big plans’ for the upcoming year “customers are going to love”.
The email had no specific details on how these ‘big plans’ are going to be accomplished in 2014 but it is rumored that Apple is working on bigger iPhones, a possible iWatch and the ‘evergreen’ iTV set that keeps making the news so often.
If you want to read the entire message that Tim Cook sent out to his team visit Fox News.
What about your sales plan for next year?
Technology evolves at a fast pace. Even tech giants like Apple and Microsoft are forced into new ways of thinking in order to be able to provide innovative products within a highly diversified consumer market. Those who plan their marketing and sales activities ahead will win the game.
What’s the key message of your strategic sales plan?
Remember, many small businesses are missing out on sales because they don’t have a sales plan. Don’t be one of them.