In order to maximize the outcomes of your online marketing strategy plan, SEO and content creation should go hand in hand. How can you leverage the effect of both tasks and reap the long-term benefits (e.g. more traffic, higher ranking)?
Two years ago Google made the headlines with the first Panda update (Google’s algorithm that reduces ranking of sites with low quality content) and since lots has happened in the world of content marketing.
Interestingly enough, new evidence shows that SEO is trusted by Americans.
A few stats – according to an Edelman study:
- 50% of Americans trust media they find via search engines (Google, Yahoo etc.)
- 61% of millennials trust SERPs
- 59% trust traditional media sources
What does this mean?
A clear outcome is that you need to review your marketing strategy plan and include the following steps in case you haven’t done so already:
1. Write valuable articles because they drive the most ROI (according to CopyPress data).
2. Second in terms of ROI is video content.
3. Distribute both articles and videos via social media, but also make sure to include them on your website. Don’t forget your valuable leads and customers: make sure you inform them in your newsletter or in the direct mails you send out.
4. Track results on Google Analytics to see what campaigns generate the best results.
5. Allocate a budget for content creation and be consistent with your strategy.
Here’s what Search Engine Watch had to say recently about the interdependence between SEO and Content Marketing…
SEO and content marketing are two different industries but are like two sides of the same coin. Your SEO may or may not create content for you and at the same time your content creator or writer may or may not optimize your site.
No doubt, every piece of quality content boosts your search presence – provided your site has been optimized wisely for the search engines and the search engines can easily index and extract the right context of the content to make it prominently visible on the search results for their users.
Both industries, though interrelated and interdependant have distinct identities. A content creator needs to have knowledge about the concerned industry for which he wants to create content but a SEO needs to have knowledge about the search engines, their algorithms, updates, webmaster tools, analytics, etc.
2013 is the year of Content & Mobile Marketing and nothing seems to negate this statement so far.
What does your SEO & Content strategy look like? Do you feel the need to amend your current marketing strategy plan?