Your happiness is up to you. It’s up to you to increase your awareness and use your strengths to develop happiness and fulfillment in life.
When you identify your unique strong points, you’ll be able to bounce back from adversity a lot quicker than others. Furthermore, it will give you a good starting point for developing strategies that will keep you “in the flow” so that you can effectively sidestep obstacles, maximize outcomes and savor life’s amazing treasures.
This is the ninth part of the Small Business Owners series, which I have started recently.
Today, I’d like to highlight the importance of playing to your strengths in business. It has nothing to do with over-analyzing your weaknesses and wasting all your precious time and energy on improving upon these or turning them into opportunities.
I’m suggesting the exact opposite. Identify your unique strengths and double down on them. Don’t waste a second on your weaknesses. Know them and outsource them as quickly as possible.
The Misleading Passions vs. Strengths Idiom
Here comes possibly one of the biggest misconceptions in business and entrepreneurship: “Do what you’re passionate about and you’ll succeed.”
Is that really so?
Yes, passion is very important. It’s what drives you in life. It’s the fuel that makes you overcome some of the biggest hurdles in life.
Passion keeps your lights burning at night when preparing for your next move while improving upon your ideas, strategies and tactics. It is passion that makes you continue your fight when everybody else around you has lost faith in you and what it is that you’re trying to accomplish.
But passion alone will not make you successful in business. This ingredient is essential, however, it’s not a must when it comes to building a thriving business.
On the other hand, identifying your core strengths and leveraging them is a MUST if you want to create a solid business that will be around for many years to come.
Here’s an example to let the concept of strengths vs. passion really sink in:
I’m very passionate about medicine and everything that has to do with neuroscience, bio- and nanotechnology, quantum medicine and modern surgeries. I’m knowledgeable about these topics, I work with medical doctors with all kinds of specialties, I attend conferences and workshops, I read about the latest discoveries and yet, despite of all of the above, my core strength doesn’t rely in the medical field.
My biggest strengths are in sales and marketing; that is in certain aspects of the sales process and in highly sophisticated marketing areas to be more precise. Therefore, instead of building my business around my passion, which is medicine, I doubled down on my strengths in business and chose the path of a strategic marketing advisor.
To take the entire concept to the next level, I embedded my passion into my business by providing services to medical doctors among other professions.
You see, the synergy STRENGTHS + PASSION is what will skyrocket you and put your business on the global map. This combination will enable you to beat all those candidates aka business owners who bring only one of these ingredients to the table.
Double Down on Your Strengths In Business
The following questions will help you identify your unique strong points:
- What do you consider your strengths?
- What do others say about your strengths?
- What comes naturally to you?
- What are you most experienced and knowledgeable about?
- Where have you invested more than 10,000 hours?
- What are your hard skills?
- What are your soft skills?
- What do you love to do?
- What characters / characteristics do you identify most with when reading your favorite books and why?
- What’s the biggest impact you have on people?
- What first impression do others have of you?
- What traits do you deploy and what steps do you take to both overcome and recover from setbacks?
- What sets you apart from others in your field of expertise?
Don’t be surprised if your overall strengths in life correspond with those in your personal relationships and/ or business. The more you approach this topic holistically, the further down the rabbit hole you’ll be able to go and draw from your potential powers.
Once you’ve identified your strengths in business, you’ll need to focus on applying, leveraging and cultivating them.
Forget the notion of improving on your weaknesses. It’s never been a solid strategy to winning long-term. Find people on your team to take over the tasks you don’t excel at. Hire and outsource if necessary. Free up your time to double down on your strengths.
Make your strengths stronger.
You’re a fantastic closer? Great. Focus on closing even more deals. Surround yourself with top closers and business owners who are better at closing deals than you are.
Challenge the status quo. Put yourself in difficult situations that require you to take your closing game to the next level. Approach a more sophisticated clientele to improve upon your strategies. Swipe and deploy. Become a student and avid observer of your unique abilities.
Never Underestimate the Importance of Your Talents and Strengths
Your strengths are a mixture of your talents, skills, abilities and personal traits. The more you stick to your core strengths and natural talents, the higher your chances of success.
Find your pattern of strengths. It’s what makes you unique.
Understand that when you play to your strengths, you perform better than when you’re trying to deploy a skill or talent that comes less naturally to you. Align your strengths to your personal values, as it will make you feel more competent and connected.
There are people who are very determined and motivated, willing to work hard to pursue their dreams but unless they find their strengths and align these to their natural talents, they won’t be able to achieve the amount of success they would have attained otherwise.
Focus on what you do best. And do a lot more of what you already do best.
Over to you:
How do you leverage your strengths in business?