Ten years in social media is a very long time. Many of the major social networks we use today weren’t even around a decade ago. Early mainstays like MySpace and Friendster aren’t what they once used to be.
Friendster once considered the grandaddy of modern social networks hardly resembles its former self. Today, Friendster is a social gaming site attracting an entirely new audience. What about MySpace?
Well, MySpace is still a social networking site with a strong music emphasis. In July 2005 News Corporation bought MySpace for $580 million.
Let’s focus on today’s social media landscape — which looks a lot different from 2004.
Social media key stats
1. Mark Zuckerberg launches theFacebook.com in February 2004.
2. Twitter started its journey July 2006.
3. In October 2006, Google buys YouTube for $1.65 billion.
4. June 2011 Google launches its own social media site Google+.
5. April 2012 Facebook buys Instagram for $1 billion.
6. February 2014 Facebook buys WhatsApp for $19 billion.
7. Time killer social media: in 2012 we spent 121.1 billion minutes on social networking sites.
8. LinkedIn is the only social platform where 50 to 60-year-olds (24%) use more than 18 to 29 year-olds (15%).
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The following infographic provided by engadget illustrates the biggest developments, players and payouts of social media’s past 10 years.
A Social Media Decade: 2004 – 2014
The social media crown belongs to Facebook, a company that dominates our “daily lives”. Twitter on the other hand, continues to have a strong influence while Google is still struggling with cracking the magic formula with Google+.
A lot has happened in the social media world in the last decade and I’m convinced we’ll see some major shifts and changes occur in the next years to come.
What do you think?
Where do you like to hang out? What are your favorite social media networks, and more importantly, what do you think will happen with Facebook, Twitter & Co. in the years to come? Looking forward to your feedback in the comments below.