With all these social networks fighting for our attention and money, the question that arises is: Which one should we focus on the most? How can we boost the pulling power of Twitter, Facebook & Co. and increase online brand awareness?
The first thing to find out prior to putting all your energy and money into a specific social media channel is whether your target audience is likely to be active on a particular network. Do a thorough research. See where your audience loves to hang out and engage with key influencer from your niche. Check what your competitors are doing who have the same clientele you’re about to target. Learn from best practices.
You can certainly go straight into the “paid” method, buy sponsored updates and launch ad campaigns to acquire fans and followers, but that’s not the best option if you’re still struggling to understand customer profiles.
The following infographic shared by AdobeCMO on Visual.ly highlights the advantages and disadvantages of 8 social media channels (Twitter, Facebook, LinkedIn, YouTube, Google+, Pinterest, SlideShare, Instagram) for generating traffic, enhancing customer communication and improving online brand awareness.