Welcome to our Strength In Business Podcast. Join Krisz Rokk discuss today’s marketing topic ‘7 Brilliant Positioning Statement Examples Followed by an Additional, Rather Poor Statement’.
The majority of the companies that I will mention in a second are positioned excellent. The last brand lacks a strong positioning statement, as you don’t necessarily know what to expect when purchasing at this particular store.
Listen to Episode 019 – Strength In Business Podcast:
Taglines: “Think different”; “Think outside the box.”; “The power to be your best.”
Apple challenges the status quo and empowers the individual in everything they say and do. For example, the iPod offers us “1.000 songs in your pocket” whereas other companies provide us different ‘product features’ such as an mp3 players with 3GB, 5GB, 10 GB…. Apple sells a lifestyle!
2. Southwest Airlines
Tagline: “You are now free to move about the country”
Southwest speaks to the average Joe who has an alternative to the big airlines such as Delta and United. But just because Southwest is cheap doesn’t mean it only appeals to those with less money.
Tagline: “Affordable solutions for better living”
Ikea offers a wide range of functional and trendy home furnishing products at a low price making it affordable to as many people as possible. As mentioned in their statement, Ikea contributes to helping more people live a better life at home.
Listen to this podcast episode and find out who’s positioning statement is unclear, irritates and confuses. If you like what you have heard, head over to iTunes and subscribe to our show.
In order to position yourself the best way possible you will need to assess your strengths and unique, distinct points, traits and features – also known as unique selling proposition or USP.
In the next Strength In Business Podcast your host Krisz Rokk will talk about USPs:
- How do you define your Unique Selling Proposition
- And we’ll combine that with ways and methods you can use in order to position yourself intelligently
Happy Marketing! And remember to always play to your strengths!
What topic would you like Krisz Rokk to host on her next Strength In Business podcast?