How effective are your email marketing campaigns? Are you sending out targeted emails with relevant content and keeping track of results?
According to a survey commissioned by iContact, 56% of small and midsize businesses plan to increase their use of email marketing campaigns in 2013. Email marketing is second only to social media: 60% of businesses want to increase their social media marketing.
The following Infographic provided by iContact perfectly illustrates the key results of the survey the company conducted in October last year…
iContact survey results: Email marketing campaigns
Are your email marketing campaigns effective or not?
If you have high click-through (this metric is way more important than the ‘open rate’) and conversion rates than your marketing works; it means that the emails you are sending out are engaging, relevant and timely. By optimizing your email marketing strategy you make sure that your marketing budget is properly allocated and helps you increase the ROI.
If you’re sending out some fluffy and untargeted messages don’t waste your time wondering why your marketing isn’t working; rather spend your precious time on analyzing the needs and wants of your target audience and start delivering information your leads are eager to read and act on.
Here’s an interesting video I wanted to share with you; it’s provided by Joe from Fathom. The video is packed with stats and valuable tips to help you make the most out of your email marketing campaigns and boost your ROI. This video is from 2007 but the tips work today too.
Are your email marketing campaigns delivering the results you want? What’s your biggest takeaway?
