What is mobile marketing? And why should you and/ or your business care about this trend? Is there a particular area that might be interesting to embrace and leverage?
What is mobile marketing?
Mobile marketing is considered to be marketing on or with a mobile device. It can also be defined as “the use of the mobile medium as a means of marketing communication” (Wikipedia).
Markets, customers, businesses, our entire world is becoming increasingly mobile-reliant. Do you want to reach your target audience? Do you want your customers to find you? Than you need to include mobile marketing into your strategies. There’s no other way if you want to succeed.
What are the most popular types of mobile marketing?
According to a survey conducted by StrongMail, only 45% of businesses are somehow involved with mobile marketing. Among this group, the three most popular forms are:
1. Mobile websites 70%
2. Mobile applications 55%
3. QR codes 49%
Both Facebook and Google are investing heavily into mobile ads to make it easier for businesses to reach their customers. Facebook mobile news feed ads are currently viewed as the most efficient and popular way to buy fans. The data comes from a news study by AdParlor and was published on September 27th, 2012 on TechCrunch.
What do you think now – Can you really ignore mobile marketing?