Last week, LinkedIn published the results of an in-house research, in which some of the top women in sales shared their insights about the representation of female professionals in certain roles and industries. The entire discussion started after LinkedIn has released its workforce diversity data report revealing that 61% of employees are male.
Reflecting on the imbalance among women in the overall tech industry, LinkedIn decided to dig deeper and analyze the data from LinkedIn member profiles, to better understand how the percentage of women in sales has changed over the last 10 years. Furthermore, the researchers wanted to know more about the trends of women by job function, industry, and title.
Historically, sales roles have always been male-dominated due to a lack of women in the job market. A lot has changed during the last decade, nevertheless there’s loads of work to be done to improve diversity in companies, specifically in certain industries.
Trends Of Women In Sales
More than 300 million LinkedIn member profiles were analyzed in order to find out more about women in sales and increase awareness for this topic.
Here are 5 key findings:
1. The percentage of women in the workforce has increased from 37% to 41% in the last 10 years while the percentage of women in sales has increased from 36% to 39%.
2. Women represent 74% of professionals in Administrative roles. For sales roles in particular, women represent 39% of the entire workforce.
3. The percentage of all women professionals decreases as seniority increases with the lowest percentage of women represented at VP and CXO positions.
4. Healthcare and Pharmaceutical industries have the highest percent of women across all functions. Technology-Hardware industries have the lowest percent of women across all functions.
5. The average percent of Women in Director+ positions is 30%. The average percent of women in sales in Director+ positions is 27%.
It’s time to take a look at LinkedIn’s research in more detail. Make sure you read the tips that are shared by today’s top women in sales; they are listed at the bottom of the infographic below.
Courtesy of LinkedIn
Raising awareness for this subject by publishing current stats to help transform industries is a fantastic idea. Highlighting success stories of top female sales professionals is a great way to encourage young girls and women to join the sales community and help us close the diversity gap across countries, industries and job functions.
I’ve always worked in sales and to this day I found it very rewarding. When I worked in the corporate world, the sales teams were male-dominated. I even remember a time when I used to be the only female sales professional in a team of 40 sales people. I encourage women to step up and trust their skills, experience, and inner strength, and join us women in sales.
What is it that scares you most when it comes to sales? What advice shared by some of the top women in sales resonated most with you?