Twinkies are back! Is the new management at Hostess and more importantly, are customers ready to embrace a new product marketing strategy from Twinkies?
Hostess, the company which went bankrupt in 2012 is talking about “the sweetest comeback in the history”. The date set for the new launch is July, 15.
Here’s what ABC News had to say recently…
Hostess is now owned by the private equity firms Apollo Global Management and Metropoulos & Co.
“America wanted Hostess back — they wanted the original. Very soon consumers will once again be able to enjoy Twinkies, CupCakes and other great Hostess snack cakes. A comeback by any other name could never be as sweet,” Daren Metropoulos, principal of Metropoulos & Co., said in a statement to ABC News.
Do you think this is going to be a successful re-launch? Are fans going to embrace Hostess’ new product marketing strategy?
Many consumers were devastated when Hostess filed for bankruptcy last year. Fans all over the world created different ‘Twinkie pages’ on Facebook and shared their frustration.
Here’s what happens if you hit the search button looking for Twinkies on Facebook…
Re-launches happen all the time. We have seen this with other famous brands like Cadbury.
Cadbury reintroduced Wispas in 2007 due to a huge demand both on Facebook and MySpace.
If you are interested in reading more about Cadbury’s successful product marketing strategy have a look at our previous blog “How Cadbury Increased Brand Influence With Social Media Campaigns”.
Are you a Twinkies-fan? What do you think about the re-launch? Is Hostess’ new product marketing strategy going to work?