Who are you? What defines you? How do YOU define yourself?
Most people go through life desperately trying to fit in and be accepted as part of the herd (you could also call it community :). They are ready to deny who they are thus losing their most precious gift – their uniqueness.
Does the following quote by Ian Wallace sound familiar: Why are you trying so hard to fit in when you were born to stand out?
Everyone on planet earth is special. No two people have the same DNA. We all have unique gifts and talents. So why waste them? Why not stand out and be proud of who you truly are?
Surfing YouTube I found this amazing video from a TED talk in Austin. Lizzie Velasquez once labeled “The Worlds Ugliest Woman” decided to turn things around and create her own definition of beauty and happiness by focusing on her uniqueness. In a time when beauty is defined by supermodels and success is defined by wealth, Lizzie asks the single most important question: How do YOU define yourself? (13:11 min.)
TEDx Austin Women with Lizzie Velasquez
How do you define yourself
After watching the video with Lizzie you might ask yourself, what has all this got to do with marketing?
And my answer to this question is simple: EVERYTHING!
The most important question in business is the following:
Why should I do business with YOU vs. any/ every other company?
When you have a great answer to this question, you have the golden key to the vault! This is your POSITIONING STATEMENT. It’s your unique selling proposition (USP).
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The creator of Apple computers, Steve Jobs is a perfect example for the ‘power of uniqueness’. Steve Jobs was the embodiment of the Apple tagline and advertising slogan “Think Different“. He always pushed the boundaries of our technological expectations, proving to himself and the world that thinking and being different is a good thing.
“Never be bullied into silence. Never allow yourself to be made a victim. Accept no one’s definition of your life; define yourself.” ~ Harvey Fierstein
Are you cherishing the “Think Different” approach to business and life? How do you define yourself?