After designing a ‘nice’ website and maybe following the first steps of a website marketing plan many small businesses realize that it’s more to internet marketing than simply having a presence on social media and creating a few tabs.
There are 6 key areas you need to draw your attention to if you want to improve your current ranking and increase brand awareness.
Before we focus our attention on the 6 areas, let’s see who holds the highest market shares when it comes to search engines.
- Almost 70% of the search traffic comes from Google and YouTube.
- The other 30% comes from Yahoo, Bing and other sources.
One last thing before we dive into our 6 main points…
Here’s a great video provided by Google Webmasters. Matt Cutts answers the following question: “What should we expect in the next few months in terms of SEO for Google?”.
6 Keys to Improving Your Current Ranking – to be included in every website marketing plan…
Here’s what Business 2 Community had to say recently…
Google will soon being using Authorship as part of their algorithm for search results. Eric Schmidt, executive chairman of Google, has stated those with verified Google Authorship will get top rankings in search results. For more information on how to set up Authorship click here.
2. Social Media
Facebook, Twitter, Pinterest, Instagram and Google+ just to name a few. It is increasingly important to have a presence on these social media sites. They provide a method of interacting with potential clients. It is not as simple as just creating a profile and occasionally sending an update. There is a science behind social media that involves attracting and keeping your audience’s attention.
3. Link Building
In the past SEO Experts would tell you to get as many links as possible. It did not matter where the links were coming from, the quality of the link or how many links you had. Today this can get you into trouble with Google, and even removed from the search results. Today you need quality links related to your site.
Content is king. We have heard it and it has never been truer than it is now. Google will tie authorship into content. It will also be critical to ensure your content is unique and belongs to you. Copying someone else’s content or having the same content across multiple sites can also hurt your search results.
5. Digital Media
We all know that no two people learn the same way. Some learn by reading, others by audio and still others through visual means. The same applies to getting the attention you are looking to get on the internet. Using video, podcasts, infographics and related written content will improve your audience’s retention and help you move up the search results.
Keyword stuffing used to be standard practice. This involved adding every possible word you could think of to your websites description and content. I don’t want to overstate the theme here but again Google will view this negatively and this will impact your search results in a less than desirable way. The best practice for Keyword usage is to research very specific keywords and use a limited number of keywords.
There’s a lot going on in the online community when it comes to Google Penguin 2.0. We will certainly keep you updated.
What other strategies would you include in your website marketing plan in order to improve your online presence and rank higher in the search engines?