What does your online strategy look like? Are you marketing without a plan, or do you have a sound website marketing plan in place?
Today, we decided to dive deeper into 2 essential strategies of a powerful internet marketing plan: Search Engine Optimization (SEO) and Content Marketing.
1. SEO Strategy
SEO is a long-term process that needs to be applied on a consistent basis. It’s more to it than simply writing a blog or posting a video. If you want to make SEO work in your favor you’ll need to get into the details and understand how algorithms work.
Why is this important?
SEO is an ever-changing and evolving process. This again implies constant learning and staying up to date with the newest algorithm changes and best practices.
2. Content Marketing
If you want to increase brand awareness and boost your Google presence than you need to have a sound content marketing strategy in place. Besides branding, content is essential for driving traffic to your website and building quality backlinks.
What do you need to do in order to create a compelling content marketing strategy and lift your overall website marketing plan to the next level?
Here’s a short 1:44 minutes video with several B2B leaders highlighting the critical aspects of an effective content marketing strategy…
What are the elements of an effective content marketing plan?
A sound online marketing strategy should be based on several pillars: SEO, Article Marketing, Video Marketing, Social Media Marketing, PPC Campaigns, Forum Marketing, Podcasting etc.
Leaving SEO and content marketing out of the equation is like driving a car on two wheels. If you want to experience the full potential of your car, and get from point A to point B faster and smoother than ever before you’ll need to focus on your SEO and content marketing strategy.
Don’t waste your precious time and money on figuring out how to beat the competition by applying certain shortcuts. Do the job; create compelling content and put your energy into understanding your target audience.
What other aspects would you consider when designing your content marketing strategy? What else is needed for a successful website marketing plan?
