Does your business have a content marketing strategy? Are you thinking of getting started with this topic or even improving your current strategy? With the templates and worksheets you have available in the newest Content Marketing for Dummies you can create and customize your own content marketing strategy plan.
First, fill out the content marketing worksheet. Make sure you analyze your internal and external environments thoroughly. This will provide you with a good overview of your current situation. You need to know where your business is currently. In order to get from point A to point B, you have to know if you’re already at point A.
How to make the most out of your content marketing strategy plan?
Forbes had this to say recently about this topic…
Once you complete the content marketing strategy worksheet, you can objectively review where your business and brand are and where they need to go in the short- and long-term to be successful.
I. Current Business Environment Analysis
Describe both the micro- and macro-environments of your business and industry as they are right now.
II. Brand Promise and Positioning Statements
Identify your brand’s reason for existing and the value it delivers to consumers. Describe your brand’s position relative to its direct and indirect competitors.
III. Competitor Analysis
Create a detailed list of your competitors, their products, their online destinations, their marketing efforts, their content publishing, and their competitive advantages and disadvantages. Use this information to identify what differentiates your brand from the competition.
IV. Customer Analysis
Describe your target audience and segment consumers into unique buyer personas. Identify their reasons for buying your brand or competitor brands, and what is most important to them when they purchase products like yours. Describe what you can deliver to customers that meets those wants and needs. Also, define where your audience spends time online.
V. Budget and Resources
Define the budget you have available to you over the next 12 months to invest in content marketing efforts as well as the labor and time you have available to dedicate to content marketing each day.
Identify the top three goals you want to accomplish in the next 12 months.
Step two is to use the insights you gathered in your worksheet and complete the content marketing template. This will help you create and implement a proper mix of strategies and tactics in order to reach your goals.
Here are the main areas you will have to focus while filling out the template of your content marketing strategy plan:
- Executive Summary
- Customer Hangouts
- Competitor Content Offerings
- Content Forms
- Branded Destinations
- Primary Message and Value-Add
What about your content strategy? Any best practices you would like to share with us? We’re looking forward to your insights about a good or bad content marketing strategy plan.