Since YouTube there are no boundaries when it comes to creating online video content. Software Advice‘s B2B Demand Generation Benchmark Survey ranked video higher than case studies, white papers, webinars and live demos with reps. If this statistics doesn’t impress you than read on…
Why should you care about creating online video?
Google is the number one search engine in the world. Did you know that YouTube is number two? Btw. for those of you who didn’t know: YouTube is part of Google.
So what’s the deal here? Are people sick of reading books, magazines and all kinds of newspapers, or is there a deeper reason why most of us tend towards video?
Forbes recently referenced expert Susan Weinschenk Ph.D. about this phenomenon…
A real Ph.D. level expert, Susan Weinschenk, Ph.D.— also known as The “Brain Lady.” As a leading speaker, author and consultant to brands like Amazon, Disney, Walmart and South By Southwest, she brings a deep understanding of the psychology of customers and why they do what they do.
She has uncovered four core, very human reasons we are drawn to video:
#1: The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.
#2: Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.
#3: Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing and we naturally love to share.
#4: Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – looks like we still do!
How can you leverage this 100% human connection to video?
Don’t panic and feel compelled to hire a video production company or an assembly of freelancers to write, design, shoot and edit your next video effort. Fortunately, the web provides several innovative options that make video a fast and simple to implement part of your marketing efforts.
Enough stats & theory. Let’s have a look at how you can use YouTube to share your valuable knowledge and expertise.
The video below shows us 5 simple steps to create compelling content that will help you spread your message faster…
What’s you biggest take away?
Is video marketing going to be part of your website marketing plan? Are you serious about creating online video content that will increase engagement and thus improve your overall marketing impact on sales?