YouTube continues to be the go to platform when it comes to watching videos online. What surprises most people is how international the content and consumers are. 60% of YouTube’s 1 billion monthly viewers comes from countries where English is not the primary language.
Who would have thought, right? One last number before we dive deeper into this topic and analyze viewership in five major countries: 80% of traffic comes from outside the U.S.
Where are all these YouTube viewers coming from?
The world’s most avid users come from Saudi Arabia. With government censorship of TV, Facebook and Twitter, young people turn to the unrestricted YouTube channel for entertainment. Saudi Arabia contributes more than 90 million views every day. 50% of views come from smartphones.
The United Kingdom and Germany are the two YouTube “heavy-users” in Europe. 35% of UK residents are active on YouTube. The 18-24 demographic makes up 76% of all users. When it comes to social media preferences of the UK audience, YouTube visits account for one in four hits.
In Germany, 62% of all YouTube videos are blocked. The world’s largest online video giant had to install filters to prevent users from uploading music videos whose rights are held by GEMA, a music royalties collecting body. Even with this restriction in place, Germany remains one of the top YouTube-viewing countries.
Let’s move over to Asia. Japan has 5.59 million active users. Almost 80% of Japanese use the internet and half of them are active on YouTube.
To find out which channels and videos are most popular, have a look at the awesome infographic below sourced from YouTube Downloader.
What do you think?
Text, images, audio and video.
Once you manage to make a nice marketing bouquet using these ingredients and craft a highly-targeted message that actually reaches your ideal clients, things become a lot more easier.
What facts surprised you most? Is YouTube part of your marketing strategy?